Media Planning
& Buying
Media strategy, planning and buying designed to reach the right people at the right moment.
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INTEGRATED MEDIA & DIGITAL AGENCY
Always start with
the right ingredients.
Insights that unlock demand potential. Ideas that ignite consumer desire. Results that accelerate business performance.
STRATEGY · CREATIVITY · PERFORMANCECAIRO, EGYPT ↘
01 / WHO WE AREWe bring the right
elements together.
Ingredients is an integrated media and digital agency combining strategic thinking, creative ideas, media expertise and data to help brands connect with people and grow their business.
With a local perspective and a multinational mindset, we build communications that are relevant, memorable and measurable.
Get to know us ↗
THE RIGHT MIX MAKES THE DIFFERENCE
02 / OUR EXPERIENCE
Built on experience. Driven by curiosity. Focused on impact.
Experience that
moves brands forward.
Since 2011, we have partnered with brands across sectors to turn insight into action and ideas into measurable progress.
2011Agency established
50+Clients served
300+Projects delivered
360°Integrated thinking
Our mission
Insights that unlock demand potential, ideas that ignite consumer desire, and results that accelerate business performance.
Our vision
To be a trusted, forward-thinking agency that helps brands create meaningful connections and lasting value.
PART OF
Ingredients is part of UMS, a media and entertainment group with broad access to media, culture, sports and public opinion leaders.
03 / WHAT WE DO
A connected offering from first insight to final impact.
Good ideas need
great ingredients.
We connect strategy, content, media and measurement into one clear approach—built around your audience and business goals.
Media Planning
Digital Strategy
& Performance
Digital strategy, SEM, performance marketing and mobile campaigns focused on outcomes.
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Content
Production
Purposeful content, video and branded entertainment that give brands a distinct voice.
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Creative Concepts
& Design
Creative concepts, graphic design and campaign ideas made to stand out and stay relevant.
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Social Media
Management
Channel-specific content, community management, moderation and crisis communication.
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Brand Photoshoots
& Visuals
Brand photography and visual assets that express your identity consistently.
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Data &
Analytics
Clear reporting and useful analysis that help teams learn, optimize and improve.
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Influencer &
Integrated Marketing
Influencer partnerships, integrated marketing solutions and video-neutral planning.
↗04 / SELECTED WORK
Discuss a project ↗Ideas made
real.
A selection of campaign and creative examples from the Ingredients visual archive.
CAMPAIGN / 01Strategy meets creativity↗
CAMPAIGN / 02Creative that connects↗
CAMPAIGN / 03Built for impact↗
EXPERIENCE ACROSS SECTORS
Different worlds.
Shared ambition.
Our experience spans industries with distinct audiences, challenges and opportunities.
GovernmentNGOsTelecomBankingReal EstateFMCGFood & BeverageHome AppliancesHealth & BeautyAutomotive
05 / PARTNERS IN SUCCESS
Strong partnerships start with shared ambition.
Better work,
together.
We value the trust our partners place in us and the opportunity to build communications that matter.
GovernmentBankingTelecomFMCGHealth & BeautyReal EstateNGOsFood & Beverage
06 / INSIGHTS & NEWS
Read our insights ↗Ideas worth
sharing.
News, perspectives and creative inspiration from our world.
FEATURED / INSIGHTS
Ideas, culture and the moments that move people
Explore story ↗
CREATIVITY
Making every brand moment count
Read more ↗
CAMPAIGNS
Fresh perspectives for modern audiences
Read more ↗
INSIGHTS
From insight to meaningful action
Read more ↗
OUR WORLD
Stories that bring ideas to life
Read more ↗
07 / THE PEOPLE BEHIND THE WORK
Good work is
always a team effort.
LEADERSHIP & COLLABORATION
Different minds.
One shared direction.
Our teams bring together strategic, creative, media and analytical skills to solve challenges collaboratively. We believe the best outcomes come from curiosity, clear communication and shared ambition.
Meet the team ↗
CAREERS
Bring your talent
to the mix.
Have a point of view, a curious mind and a passion for making things better? We’d like to hear from you.
Join our team ↗08 / CONTACT
Let’s make
something matter.
Have a challenge, a brief or an idea you want to explore? Start a conversation with us.
info@ingredientsegypt.com ↗
VISIT US
62 El-Khalifa El-Maamoun Street,
Heliopolis, UMS Building, Cairo, Egypt
GET IN TOUCH
Send us an email and let’s talk about your next project.
WORKING TOGETHER
From first conversation to final delivery, we work as one team.